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From:
brandmarketingforsmallerbrands.substack.com
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JLR RE-BRAND: SMART OR SELF-INDULGENT? - by Chris Bullick
https://brandmarketingforsmallerbrands.substack.com/p/jlr-re-brand-smart-or-self-indulgent
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Brand architecture case study: Why use two of the best recognised logos in the world when you can invent five
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