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From:
Brand Marketing for Smaller Brands
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IS NEW OLD JAMAICA A STEP TOO FAR?
https://brandmarketingforsmallerbrands.substack.com/p/is-new-old-jamaica-a-step-too-far
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Another example that illustrates a rebrand or relaunch is often a sign that your brand hasn't evolved or progressed as part of a proactive brand strategy.
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