The document summarizes findings from a study on shopping behavior conducted by Parago in 2012. Some key findings include: - Consumers remain extremely price sensitive and are willing to research prices and seek out deals, despite signs of economic recovery. - Women are more price sensitive than men and aggressively seek out deals and promotions. - Rebates and coupons remain very popular ways for consumers to save money. - Frugal habits developed during the recession have become entrenched, a...
