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Los Angeles Times
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Film studios turn to Roblox and Minecraft to attract young moviegoers - Los Angeles Times
https://www.latimes.com/business/story/2025-06-17/studios-experiment-with-roblox-and-tiktok-to-get-young-people-into-the-movie-theater
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From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.
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