** TL;DR ** Etsy’s genius lies in its two-sided platform that acts as a digital town square, seamlessly connecting creators directly with a massive, pre-existing audience of millions who are already looking for unique, non-mass-produced items. The platform empowers sellers by handling the complex tech and marketing infrastructure, allowing them to focus on crafting, while […] The post The Ingenious Business Model of Etsy: How Sellers Reach Vast Audiences appeared first on 42 Signals.
