In this post, we are going to cover a topic that is kind of a buzzword in the PPC industry: SKAGs - Single Keyword Ad Groups - an alternative, more granular way to structure your PPC account. Why is this topic in the spotlight? Are SKAGs really the cream of the crop? Do they translate to sales? The post Single Keyword Ad Groups (SKAGs) – <br>The Good, the Bad, and the Ugly appeared first on Search Scientists.
