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Why Homebuilders Must Widen Their Lens On Today’s Buyers
https://www.thebuildersdaily.com/why-homebuilders-must-widen-their-lens-on-todays-buyers/
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demographics
marketing & sales
homebuyers
multigenerational
baby boomer
casita
family formation
single-person household
Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.
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