I read Competing on Analytics because my boss began swearing by it, and my conversations with her were starting to get seriously confusing. So I bought a copy, and was plowing diligently through it at a local Rochester coffee shop, when a friendly woman — your inevitable next-table laptop warrior — noticed the book, came up to me, and struck up what turned out to be a very interesting conversation (which ended with her heading off to the nearest book store, to buy herself a copy). Since I...
