New data reveals consumers increasingly choose products in sustainable packaging globally, despite rising prices. - 82% of consumers across age demographics showed a willingness to pay more for sustainable packaging, up 4 points from 2022, and 8 points since 2021; - 90% of Gen-Z consumers showed a willingness to pay more for sustainable packaging; - 71% of consumers have chosen a product in the last six months based on its sustainability credentials; - 80% of consumers said they would be inte...
