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Mendoza College of Business
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Banks that identify fraudsters increase loyalty, retain more defrauded customers than others who never were compromised - Notre Dame Business Mendoza College...
https://mendoza.nd.edu/news/banks-that-identify-fraudsters-increase-loyalty/
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Research by marketing professor Vamsi Kanuri found that if a bank can’t tell a customer who was responsible for a fraudulent transaction, that customer loses trust.
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