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Mendoza College of Business
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Consumers prefer dealing with chatbots over humans when buying ‘embarrassing’ products online - Notre Dame Business Mendoza College of Business
https://mendoza.nd.edu/news/consumers-prefer-dealing-with-chatbots-over-humans-when-buying-embarrassing-products-online/
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Research by Jianna Jin looked at how shoppers’ desire to avoid embarrassment influenced two types of interactions with chatbots.
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