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Unlocking brand budgets: How retail media networks can monetize experiential sampling with full-funnel attribution
https://www.retaildive.com/spons/unlocking-brand-budgets-how-retail-media-networks-can-monetize-experientia/802665/
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To reignite growth and hit revenue targets, RMN leaders need more than fresh tactics—they need new media inventory types and ways to monetize shopper relationships.
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