Digitalisation is changing how we talk and connect with others every day. Your charity needs to adjust its fundraising strategies to keep up and connect with its supporters. Today, your supporters are everywhere—at fundraising events, engaged through street campaigns, and active online and on social media. To maximise your charity's impact, it’s important to create a fundraising strategy that connects your offline appeals with online fundraising. Have you heard of “drive-to-web”? This...
