Most iGaming operators are hemorrhaging potential revenue, not due to poor campaigns, but due to their tracking ceasing at the point when the device switch occurs. Traditional tracking stops tracking the player when they leap out of the phone to a laptop or desktop to a mobile app. That is what we solve with cross-device […] <p>The post Cross-Device Tracking in iGaming: The Complete Glossary for Smarter Player Attribution first appeared on Affnook.</p>
