Google Chrome’s Privacy Sandbox project for in-browser adtech is mostly over. Google’s Privacy Sandbox Is Officially Dead by Kendra Barnett at Adweek Google Pulls The Plug On Topics, PAAPI And Other Major Privacy Sandbox APIs (As The CMA Says ‘Cheerio’) by Allison Schiff at AdExchanger The easy answer to why the project failed is, well, of course it did, they tried to pack in too many anticompetitive tricks to maintain compatibility with their existing system. Look at all the details ...
