If you’re in marketing & communications, you know acronyms are nothing new. Think: ROI, CTA, and CTOR, to name a few. Now, Generative Engine Optimization (GEO) is the buzziest new acronym everyone’s asking about. As artificial intelligence and generative AI tools reshape how people find and consume information, a fundamental shift is occurring in the […] The post What is GEO, and what does it mean for reputation management? appeared first on Signal AI.