Retail and wholesale businesses thrive on product catalog variety, but excessive complexity can hinder their growth. Every new stock-keeping unit (SKU) adds hidden overhead expenses in procurement, storage, fulfillment, and marketing. Without discipline, these expenses accumulate and erode margins. SKU rationalization provides a solution. By conducting an SKU analysis of performance and profitability, retailers and […] The post How to Perform SKU Rationalization to Improve Product Managemen...
