When guests step into Herbs & Rye, located some two miles east of the Las Vegas Strip, they encounter a version of Vegas that hasn’t existed on the famed thoroughfare for decades. Instead of flashy, overpriced excess, the setting delivers a throwback vibe complete with crushed red velvet wallpaper, affordable cocktails under $20, and damn good steaks for cheap. Its business model is deliberately out of step with the Strip’s perpetual and increasingly exclusive quest to squeeze maximum pro...
