Americans drink a lot of soda. A lot. According to data analytics firm IBISWorld, soda consumption in the U.S. is expected to reach 42.2 gallons per capita in 2025. That’s approximately 450 12-ounce cans of soda consumed per year, per person. Despite soda sales falling for about a decade, the category is experiencing a revival with new additions like Poppi and Olipop revitalizing the space with their marketed “health benefits.” It’s not just the soda aisle that’s expanding, though. ...
