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How “I Want My MTV” Saved the Network From an Early Grave | Vanity Fair
https://www.vanityfair.com/hollywood/story/how-i-want-my-mtv-saved-the-network-from-an-early-grave
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hollywood television
Tom Freston helped birth MTV and reinvent television. In an excerpt from his new memoir, Unplugged: Adventures From MTV to Timbuktu, he recalls the Hail Mary marketing spots that saved the network.
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