During the 1984 Super Bowl, Apple released an ad where gray, drab people are transfixed on a giant screen with a talking head who tells them how utopian their uniform world is. A female athlete jogs in and throws a hammer at the screen, the screen explodes, and a new voice announces the release of the Apple Macintosh.The ad riffed off of the George Orwell dystopian novell Nineteen Eighty-Four.