What IKEA, CVS, and TES Can Teach You About Building Your Career Identity Some of the world’s most successful brands started with complicated names that they simplified into memorable acronyms. IKEA isn’t just a random set of letters—it stands for Ingvar Kamprad (the founder’s name) and Elmtaryd Agunnaryd (his farm and hometown). CVS? Consumer Value… The post 3M’s Failure Was Their Beginning first appeared on The Entrepreneur's Source.