I'm lost in corporate fog. Everyone goes: "We have to make an impact!" "We have to secure relevance!" "We have to create value!" What is everyone talking about? It used to be different When I started, things were different. A small design agency with around 30 people. That's the company I joined. Of course, it had only previously been bought by a big corporate enterprise with more than 700K employees. But we were the cool design agency, unbothered by corporate dynamics. When I started, we did...
