American consumers are scaling back holiday spending amid tariff-driven price hikes, turning their attention to retailers that can deliver affordability, reliability, and seamless service. New survey data by Narvar suggests that trust and transparency in shipping and pricing could define who wins this year’s retail race. Consumers Rebalance Priorities Under Cost Pressure Nearly half of […] The post Holiday Shoppers Favor Trust Over Speed appeared first on Curated supply chain news and Ins...