In today’s hyper-competitive SaaS landscape, product quality alone isn’t enough to drive sustainable growth. As businesses strive to deliver a seamless user experience and scale rapidly, they often overlook a silent yet powerful growth lever: authentication. Specifically, Single Sign-On (SSO) integration has evolved from a security add-on to a growth enabler, significantly impacting user retention, […] The post Enhancing SaaS Growth with SSO Integration: Simplified Access for Better Ret...
