Three years ago we were all predicting that Big Data will be the next Big Thing. Then came the fall: it was a trend that seemed to generate some rather embarrassing headlines. While many corporations spent millions on working with data deluge, many kept grappling with exactly how to use it. What benefits could they cull? Three years down the line, there are people talking about the demise of Big Data. Some big names were involved in embarrassing Big Data flops and suddenly everyone deemed it ...