Over the last 15 years of my career to date in PR, one thing I’ve discovered is that many brands underestimate the value of restraint. There are plenty of things that make campaigns succeed – the story, media relationships, timing, to name a few. But one factor that is often overlooked but that quietly makes […] The post Silence Is the New PR: Five Moments When Not Speaking Gives Your Brand More Power appeared first on Koozai.com
