Over the course of my career to date I’ve seen a lot of the good, the bad, and the ugly when it comes to PR: the campaigns that soar and the ones that fall flat on their face. The truth is, most flops don’t happen because an idea was “bad,” (although many still do) they […] The post 11 of the Most Common Mistakes That (Nearly) Guarantee a PR Flop – and What to Do Instead appeared first on Koozai.com
