Football clubs are no longer merely a sporting entity – they’re content brands. Enjoying massive followings across multiples platforms, like TikTok and Instagram, clubs have taken to short-form and long-form storytelling. Aimed at building and growing global fanbases, enhancing brand value and driving emotional engagement to the club. Clubs mix banter, emotion and storytelling to … Continue reading "Football documentaries – behind the scenes story telling in sport as a modern PR tool"
