Rate this article Acquiring new B2B customers is getting demonstrably harder for startups and scale-ups. Why? For one, the average B2B buying group now involves 6 to 10 decision-makers, each armed with their own research. This drags out deal cycles in a marketplace where the cost to win each new customer continues to rise. Another […] The post 8 Essential B2B Customer Acquisition Strategies in an AI World appeared first on mvpGrow.