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Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads
https://www.searchenginepeople.com/blog/why-clicks-dont-equal-customers-the-metrics-that-really-matter-in-google-ads.html
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When most clients or businesses first dive into Google Ads, the first metric they notice is clicks. After all, clicks mean people are visiting your website — so more clicks must mean more customers, right?
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