When Raeka Morar launched South Asian-inspired skincare brand Raeka Beauty in 2017 with peel-off turmeric masks, Sephora distribution was her goal. She says, “I would always go there and imagine us being there one day.” Morar’s foray into beauty entrepreneurship started with selling products containing South Asian ingredients at farmer’s markets, where ... The post Don’t Make These Costly Rebrand Mistakes: Lessons From A Founder Closing Her Brand appeared first on Beauty Independent.
