The real estate journey has fundamentally changed. Today’s buyers and sellers begin their search not by picking up the phone, but by scrolling through their feeds. For a modern real estate professional, social media isn’t just a place to post “Just Sold” announcements, it’s the primary engine for building a personal brand, establishing local authority… The post From Scroll to Sale: The Real Estate Agent’s Guide to Social Media Lead Generation appeared first on Marketing 360® Blog.