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Not playbooks, but people: A better way to do B2B
https://www.cmoalliance.com/not-playbooks-but-people-a-better-way-to-do-b2b/
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b2b marketing
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What happens when a B2B marketer stops following the rulebook? For Aviv Canaani at Datarails, it led to 10x growth and a far more human kind of marketing.
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