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Loyalty to brands with public stance on societal issues USA| Statista
https://www.statista.com/statistics/1381615/us-consumers-loyal-to-brands-with-a-public-stance-on-societal-issues/
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According to the results of an April 2022 survey of consumers in the United States, nearly ** percent of respondents among Generation Z stated that they are more loyal to a brand because of its public stance on societal events.
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