Shoppers searching for your brand name are some of the most valuable clicks you’ll ever get. They already know you, they’re likely close to buying, and competitors know it too. That’s why brand defense (bidding on your own branded keywords) is such an important part of an Amazon or Walmart ad strategy. But here’s the […] The post Brand Defense: When to Overbid, When to Suppress, and When to Let Organic Win appeared first on Trellis.
