In manufacturing, the sales cycle looks very different from typical retail or e-commerce transactions. Purchases are often large-scale, highly technical, and require multiple decision-makers. This creates unique challenges for marketers: how do you stay top of mind with busy buyers who have little time to sift through cluttered inboxes? Email marketing remains one of the […] The post Email Marketing in Manufacturing: Best Practices for Reaching Busy Buyers appeared first on Altitude Marketing.
