The percentage of firms identifying themselves as being data-driven has declined in each of the past 3 years — from 37.1% in 2017 to 32.4% in 2018 to 31.0% this year. These sobering results and declines come in spite of increasing investment in big data and AI initiatives. Whatever the reasons for the failure to achieve transformational results from data initiatives, the amount of data continues to rise in business and society. Analytical decisions and actions continue to be generally supe...
