According to CreatorIQ’s “State of Creator Marketing: Trends and Trajectory 2024-2025” report – which surveyed 457 marketing decision-makers at brands – measuring program success has become the #1 challenge in influencer marketing. And it makes sense: influencer data is messy – scattered timelines, unclear impressions, unpredictable performance. It doesn’t behave […] The post How to Actually Measure Influencer Marketing (Even When the Data’s Messy) appeared first on Recast.
