October arrives, and with it, a wave of pink. From grocery aisles to fashion runways, the color becomes ubiquitous, signaling Breast Cancer Awareness Month. It's a vital time for impact, bringing critical attention and much-needed funds to a disease that affects millions. Yet, amid the flurry of pink products and promotions, a question often arises: Is this just "pinkwashing," a marketing ploy disguised as philanthropy?While some campaigns may be superficial, many companies are committed to m...
