Despite having cutting-edge tools and accumulating large amounts of data, marketing departments still have difficulties proving their impact on the whole business. The MarTech industry was thought to simplify everything, but it became a noise-filled market with over 8,000 solutions where each vendor claims to be the best but many actually contribute to the confusion. […] The post The Future of Martech Leadership: From Data Management to Strategic Transformation appeared first on Martech360.
