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Have REI's Campgrounds and Guided Adventures Cracked the Experiential Retail Code? - RetailWire
https://retailwire.com/discussion/have-reis-campgrounds-and-guided-adventures-cracked-the-experiential-retail-code/
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Tagged with:
arizona
outdoors
camping
experiential
grand canyon
rei
REI has set its sights on expanding camping opportunities with a recent acquisition. How does REI's strategy of combining the thrill of outdoor exploration with modern amenities align with evolving consumer expectations for experiential retail?
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