Do Nofollow Links Still Matter for SEO and Authority? Nofollow links may not pass PageRank, but they drive something more important in 2025: visibility in AI search. In our client dataset, mentions from nofollow-only sources such as Reddit and Forbes correlated with faster AI visibility and brand citations within ChatGPT. What Are Nofollow Links? A nofollow link instructs search engines to disregard the link and not pass link equity to the outgoing link. Any link with the nofollow tag will no...
