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From:
American Marketing Association
(Uncensored)
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August 2019 CMO Survey: Hiring, AI on the Rise
https://www.ama.org/marketing-news/august-2019-cmo-survey-hiring-ai-on-the-rise/
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Marketing budgets make up 12% of overall firm budgets, according to the August 2019 CMO Survey, matching the highest level in the history of the survey.
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