Precision and prestige have long defined the relationship between Formula 1 sponsorship and fine watchmaking. After more than a decade with Rolex as Official Timekeeper, 2025 opens a new chapter as TAG Heuer returns under a sweeping multi-brand agreement with LVMH. Beyond a logo change on the gantry, this move reshapes how luxury houses activate […] The post From Rolex to TAG Heuer: How F1 Watch Sponsorship Is Changing appeared first on RTR Sports.
