Can celebrity cachet be measured in dollars? At Rhode, it can, and Hailey Bieber’s is valued at about $188.7 million. That’s the brand’s revenue in direct-to-consumer distribution alone for the year ended March 31 after subtracting marketing costs, according to a United States Securities and Exchange Commission filing by E.l.f. Beauty on ... The post Hailey Bieber’s Rhode Combines Celebrity With Financial Rigor. Can Others Replicate It? appeared first on Beauty Independent.
