By Rich Vallaster, CEM, DES, QAS, AAiP How small is too small when it comes to delivering profit, impact, and industry value? According to CEIR’s 2025 Performance Benchmark Playbook for Small B2B Exhibitions, the answer might surprise you. For event organizers managing shows under 50,000 net square feet (NSF), this report isn’t just a nice-to-have—it’s […]
