🔄 Key Takeaways Why ICAP Works Last Q4, a home-goods brand swore they had a “conversion problem.” Ads on. Budgets big. Sales flat. The ICAP funnel revealed the truth in 60 seconds: Buy Box ownership was just 78%. Half their paid clicks were converting for someone else. By fixing P (Purchases) first — regaining the […] The post ICAP for Amazon: The 10-Minute System to Fix Impressions, Clicks & Conversions appeared first on Seller Labs: Amazon Seller Software and Platform.
