Have you ever gotten your fortune told by someone, and felt that the readings of the fortune teller were extremely accurate to you? Or perhaps you have read your horoscope reading for a day and thought that it fits you exactly? These are all cases of the Barnum effect in play! In this article, we will explore what exactly this effect is about and how this effect occurs. We will also explore the impacts of this effect on our decision-making and how being aware of it happening can help to improve