We’re losing our capacity to focus. When Apple introduced the iPhone in 2007, little we knew how much that would change the world, it was the first step towards the ubiquity of smartphones. There was a premonitory phrase from Steve Jobs: “iPhone is like having your life in your pocket”.[1] iPhone presentation in 2007 And we loved it. We’ve embraced smartphones to the point where it’s hard to find someone who doesn’t own one, but we have yet to consider the consequences.